SEO – Search Engine Optimisation

//SEO – Search Engine Optimisation
SEO – Search Engine Optimisation 2017-11-03T12:21:10+00:00

Our Approach To Search Engine Optimisation

SoMotion has helped companies achieve success with Search Engine Optimisation since 2008. In the last nine years we’ve helped our clients stay on top of changes in SEO and stay on the top pages of Google.

SEO is a long term approach to improve your natural results in Google for terms that matter to you. In time, it outperforms pay-per-click model, as you build trust with Google and are featured higher in the results pages for terms that will bring you an increase in sales and revenue.

Over the years SEO has fundamentally changed. When we started it was very much a cat-and-mouse game of trying to stay one step ahead of Google, and quickly making changes as its algorithm changed. Whilst we were proficient at this, we were wary of risky techniques that would lead to short-term advantages, and we successfully navigated the waters without ever having penalty put against us our our clients by Google. We did this by focusing on creating quality content (sometimes called content marketing) and improving the user experience (technical SEO).

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. HubSpot, 2017

Fortunately, in recent years Google’s approach has changed dramatically and we now find our approach fully in line with theirs. Our approach to SEO is simple:

  • Create compelling, interesting and engaging content
  • Help the user navigate the website to where they want to be
  • Never mislead users or Google, or do anything that might risk our clients rankings

This approach generated millions in revenue for our clients in a safe and secure way. If this sounds like the way you would like to approach SEO then please talk to us, or read some of our testimonials to see what our clients have to say about the work we’ve done for them.

Working With You

The first position on Google search results on desktop has a 34.36% clickthrough rate. Advanced Web Ranking

Packages

Local SEO

£800per month
  • Dedicated Account Manager
  • Bespoke Action Plan
  • Ongoing Technical Optimisation
  • Optimise Content for SEO (typically created by you)
  • 1 day per month SEO Consultancy
  • Monthly Progress Reports

SME

£1,500per month
  • Dedicated Account Manager
  • Bespoke Action Plan
  • Ongoing Technical Optimisation
  • Create New SEO Optimised Content
  • 2 days per month SEO Consultancy
  • Monthly Progress Reports

Enterprise

£2,500per month
  • Dedicated Account Manager
  • Bespoke Action Plan
  • Ongoing Technical Optimisation
  • Create New SEO Optimised Content
  • 1 day per month SEO Consultancy
  • Monthly Progress Reports

All prices are exclusive of VAT at the prevailing rate.

Frequently Asked Questions

Can I trial SEO for a few months? 2017-11-03T11:15:03+00:00

SEO can 6 to 9 months to show a return on money spent. This is because it takes time for Google to reward the work we do, and the rewards compound over time. As such we want to manage your expectations, and also work with clients who give us the time to show them results. If you need quicker returns, you should consider Paid Search Advertising. Many companies start with a PPC campaign and then switch to SEO.

Why do you have an initial term of 12 months? 2017-10-03T16:58:35+00:00

It typically takes 6 to 9 months to see return on your SEO spend, though we often see some quick wins before this. Because of the nature of SEO, we are looking for long-term relationships with customers who share an expectation of results next year, rather than results tomorrow. We offer quick returns using Paid Search if you need results sooner.

Do you charge setup fees? 2017-10-03T16:56:58+00:00

We do more work at the start of a relationship with a client, particularly in the first few months. Rather than charging a setup fee, we ask clients to commit to us for twelve months and we then absorb these costs.

We exist to build marketing campaigns that work

Pick up the phone and let us show you how

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