Marketing Automation

//Marketing Automation
Marketing Automation 2017-10-04T15:51:49+00:00

Marketing Automation helps you improve performance in all areas of your marketing by leveraging technology to automate repetitive tasks. This allows for personal one-on-one creation of media and communication, without the cost of employing or outsourcing a person to engage with a customer each time.

The way it works is by setting up workflows from point A (normally initial customer engagement) to get them to point B (ready to buy) it then seamlessly hands the customer over to a real life sales person to close the business. It integrates with a CRM and arms your sales person with helpful data about the prospect, including what media they engaged with and a timeline of activity.

The software we use for our marketing and recommend is ActiveCampaign, which is trusted by over 100,000 businesses worldwide. We are platform agnostic though, so we are happy to work with all major platforms as the skills we have are fully transferable.

Example:

You’ve already experienced marketing automation if you’ve booked a flight online. Here are the automated touch points:

  1. Immediately after sale – personalised e-mail confirmation and air miles update
  2. One week before flight – reminder to put in your advanced passenger info
  3. Two days before flight – check-in is open
  4. Day of flight – SMS with flight info
  5. One month later – don’t forget to use your air miles
  6. Six months later – here are some deals relevant to you

An estimated 51% of companies are now using Marketing Automation in some aspect of their marketing. We can help you make the most of the technology.

Lead Generation

Marketing Automation does not generate leads on its own, it needs a source of lead generation to work, such as pay-per-click, social media or paid search

Pricing

Pricing for ActiveCampaign is dependant on the number of users and the features you require. There are 24 possible pricing configurations, which we are happy to discuss with you in more detail. Below you can find four popular configurations.

Plus

£49monthly
  • 1,000 contacts
  • Unlimited Sending
  • CRM w/ Sales Automation
  • Lead Scoring
  • SMS Marketing

Premium

£113monthly
  • 5,000 contacts
  • Unlimited Sending
  • CRM w/ Sales Automation
  • Lead Scoring
  • SMS Marketing

Professional

£175monthly
  • 10,000 contacts
  • Unlimited Sending
  • CRM w/ Sales Automation
  • Lead Scoring
  • SMS Marketing

Enterprise

£460monthly
  • 25,000 contacts
  • Unlimited Sending
  • CRM w/ Sales Automation
  • Lead Scoring
  • SMS Marketing
  • Advanced Analytics
  • Site Messaging

Please note all prices are subject to VAT at the prevailing rate.

We exist to build marketing campaigns that work

Pick up the phone and let us show you how

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