The Most Common Mistakes With AdWords
When it comes to AdWords, not everyone is a professional. This does, of course, mean that you are going to see some mistakes come up from time to time. Some mistakes are more common than others, but what are they? We’re going to be looking at the most common mistakes you’ll find with AdWords, and see how many you’ve spotted in the past.
No one looks at regional trends
It doesn’t matter if people are located in the USA, the UK, or somewhere in Europe. People often look at entire countries and use the data from that search, and don’t bother to look in more detail at any of the regions and areas that make up those countries. As you start to look closely at data, you’ll see that individual cities and counties can sometimes have vastly different results from each other, and this can be due to location, population density, or a variety of other factors. Some areas have better performance than others, and some areas have different levels of device usage. These more detailed statistics help to create a clearer picture.
People don’t use the experiments function
If you’ve ever been unsure about how to run a campaign with AdWords, there is a feature that a lot of people just ignore and disregard. That is, of course, the experiments function. It lets you run a controlled experiment in carefully run conditions, which gives you the ability to control all of the various variables and elements of the research to find the best solution and setup. You can create a version of your campaign which isn’t an active one, to experiment without any worry for what happens if the results are not what you hope for.
There’s not a clear bidding strategy
The real problem that a lot of people have with AdWords is that there is not a clear bidding strategy when it comes to a lot of what people do on the site. People do not think about bidding with any thought, and this can backfire. If something could generate you £1000, you don’t bid the same amount on a £20 keyword. You need to adjust your prices to reflect the keyword you’re bidding on, and that is something that a lot of people fail to take into consideration.
Overall, these are some of the common mistakes that people can make when it comes to AdWords. When it comes to using AdWords effectively, not everyone is entirely aware of how to use the system in the best way possible, and this can impact how well their ad campaigns perform. The experiment function is often a constructive way for people to run controlled campaigns without having to worry about affecting their actual ad campaigns. As well as this, using the regional trends means that you can look closely at the data and get a much more detailed understanding of what is happening in each area of the location you’re running the campaign in.