Marketing automation is transforming the way in which companies are able to market their products and services. It’s allowing marketing departments to automate repetitive tasks such as emails, social media, paid digital advertising and other web-based activities. Marketing automation can save time and expenses, help you become more efficient, improving the way in which marketing is being implemented, and so much more.
Below you will find our exhaustive list of reasons why, if you’re not already, you should be implementing a digital marketing automation system for your business?
Let’s start off with a benefit we can all understand, and which is essentially the main reason for using marketing automation: it will increase your revenue. By automating customer follow-ups, up-sells and cross-selling you will find that your customer lifetime value increase. Combine that with a more efficient digital marketing strategy, better lead management and all the other benefits listed later, and it’s very likely that your revenues will increase.
Finding The Best Leads
One of the great benefits of marketing automation is that through lead scoring you will know which are the best leads to focus on. With marketing automation software you can use settings configured during the set-up to help you highlight the leads that are more likely to lead to sales in the future. You will then know where best to focus your efforts.
Reduce Staffing Costs
Typically you would be looking at having a decent-sized marketing campaign to run effective marketing campaigns, with marketing interns or junior members of staff taking care of many marketing tasks. With marketing automation it’s possible to run a complex digital marketing campaign with just one or two members of staff. In other words, a limited marketing budget can go much further.
Allows You To Optimise Your Marketing Team
Digital marketing automation software allows you to see clearly the relationship between your customers (and potential customers) and you, thanks to clearly-defined processes and birds-eye view reporting of the company’s pipeline. If your company is generating lots of leads but not many sales, then you will know where you need to look (i.e. in this example, you would need to look at why the sales team are unable to convert the leads into sales) in order to improve your marketing campaigns.
One of the main reasons that small businesses are using marketing automation is because it will save time. Manually managing customer relationships, keeping customer data up-to-date, maintaining social media pages and organising events can take a lot of team out of each day. With marketing automation, even a small team of staff can do all of the above using automated processes which will save you bags of time.
Less Repetition = More Creativity
Marketing activities can be extremely dull. Inputting data, transferring data from one place to another, posting updates on a variety of social media platforms, sending out messages to different segments of your audience; all of these tasks can be very repetitive. Unfortunately repetition can affect the creative process, dulling the brain’s power. By letting marketing automation software take care of these repetitive tasks you will have more time, energy and brain power to work on more creative pursuits.
It’s Working While You’re Sleeping
Arianna Huffington has recently been making waves for stating that there is a sleep deprivation crisis in the modern world. Quite simply, we’re not getting enough sleep and it’s affecting our ability to function. Marketing automation is the beautiful response to this modern crisis as it actually works while you’re sleeping, meaning you’re going to be able to achieve your goals while you are away with the fairies.
Personalized Customer Experience
Using marketing automation you will be gathering information on customers. So that when you speak to them you will know their name, as well as their interests, engagements and maybe even their buying power. This will allow you to offer a more personalised experience to the customer, with some knowledge of what they like and don’t like. In such a competitive world these small nuances can make the difference between a customer choosing you over someone else.
By integrating all of your marketing efforts into one place you will be greatly improving your effectiveness. With marketing automation you can choose to send customers an email, text message, tweet, give them a phone call or even send them a postcard. What’s more, you can even time these marketing activities at certain points during the campaign to keep the customer engaged.
Can Optimize Campaigns Using A/B Testing
A/B testing has been getting more and more popular in marketing campaigns for some years now. However, whereas most people will just run an email A/B test once or twice to refine their strategy, with marketing automation it’s so easy to use that, if you want to, you can be continually running A/B tests amongst a section of your customer base and refine your marketing strategy in due process.
Links with your CRM
Are you already using CRM software? Then your marketing automation can seamlessly link up with it. This will mean that your sales and marketing teams can work extremely close together, with messages being pinged to the sales team as soon as any lead has been generated or other contact has been made. Isn’t integration great?
The Price of Marketing Automation is Going Down
If you’re considering marketing automation as an option (which we’d certainly hope you are considering all the reasons above) but are not sure when to make the move, then consider the fact that the cost of marketing automation has gone down considerably recently. The reason for this is simply that SharpSpring have recently emerged to compete with HubSpot, previously the industry leader for marketing automation. Recommended by such authoritative figures as The Marketing Eye, SharpSpring costs a fraction of the price of HubSpot yet offers a comparative service that is easy to get your head around (there are no premium price plans or long-term contracts – what you see is what you get), and that is also extremely supportive and innovative (they launched their free CRM service before HubSpot).
It’s for all of these reasons and more that we have chosen to work with SharpSpring on offering marketing automation to our clients.
Find out more
Visit our Marketing Automation page to find out how your business can benefit from Marketing Automation