Website content is paramount to a successful online marketing campaign. Taking into consideration best practice advice, Google +1 and the recent Panda updates, good website content is becoming even more important.
If done properly, you will get ranking benefits when Google next indexes your website, and your site visitors will increase their dwell time and conversion rates if your articles are enticing. Here are some top tips when it comes to writing content.
Always Remain Topical
Nobody wants to read yesterday’s news. Keep your eye open to what current events are happening in your sector and your ear close to the ground. Your site’s visitors want to hear breaking stories and you can also keep people engaged and coming back to your site for more information.
Get Noticed With Strong Headlines
There is nothing harder than to attract people’s attention with a weak opening. Your target audience won’t want to hear what you have to say, even if the body of your article is great! Think of strong keywords and don’t be afraid to be bold. Never copy them, but don’t hesitate to get inspiration from other news articles or blogs.
Think Of Your Target Audience
How old are they? Where do they live and work? How technical should the article be? Is it better to take a light hearted and funny approach, or would they respond better to serious reading? These are but few of the questions that need to be asked when writing the content as you need your readers to relate to the content.
Respect The Rules
Not only will Google penalise any duplicated or spam content, your readers will immediately turn their nose up if there is a slight hint of cheating. Over repeating keywords for search engine optimisation benefits is a big mistake. Make sure you have good keyword density and hyperlinks, but don’t go overboard.
Always End With A Call To Action
You want your traffic to engage with your news and content, but more importantly you want to turn traffic into customers. Call to actions increase conversion rates and entice readers into buying your products, signing up to newsletters, request a call back or whatever call to action you want to include.
If you have any requirements for website content, online news articles, blog updates, product descriptions and landing page content, get in touch and we will respond right away.