Publicity stunts are a great way to raise awareness of your brand and create a huge buzz online. As far as publicity stunts go, getting a town to change itʼs name to that of your brand, has to be up there with the best of them. SnapDeal.com, Indianʼs version of Groupon, has gone and done just that.
The deals website provided Shiv Negar, a tiny village in Northern India, with branded water pumps to supply residents with clean running water. According to reports the locals were so grateful they decided to change the name of their town to SnapDeal.com Nagar to honor the brand.
Is this a great example of CSR at its ﬁnest or simply a company carrying out a shameless publicity stunt that they knew would be a hit online? The heavy amount of branding involved draws the companies motives into question. But the fact that they have provided a remote village with a sustainable lifeline can only be a good thing.
So what do you think? Let us know your thoughts by leaving a comment.